founded
exit (trade sale)
worked with
advised
I'm a senior consultant and two-time SaaS founder with a venture-backed exit. I've spent the last eight years building operating systems inside companies from the tens to the low thousands of people, across multiple geographies. It's a wide range, but being able to see and operate at both ends is a huge advantage: big companies want to be scrappier, and smaller ones want to scale. Either way the job is the same: turn strategy into execution, and move the numbers that matter.
My skills are in diagnostics, facilitation, critical thinking and change management, and I build with AI agents and automation. I treat AI adoption as a strategy-execution problem rather than a procurement event.
The range
I've sat in most of the chairs in your room
So when the CPO, the CMO and the Head of Sales disagree in a planning session, I speak all three languages, and I can hear what each of them is protecting.
Examples of scope of work
What leaders ask me to set up
Ask me to run your planning workshops
Offsites and planning days that end in decisions
A planning day is won or lost before anyone sits down. I put about 40% of the effort into the weeks before, 30% into the room, and 30% into the 90 days after, because that's where most plans quietly die.
More options for you to consider
Having done most of these jobs myself is why the operating systems I help build, and the OKRs inside them, fit together by design.
My first introduction to Matt was reading his book. When we met him, he was not what we expected. Less formal, and much more interested in our business and people than we expected. Over the weeks and months, he helped us sharpen our strategy and adopt OKRs. Both are definitely behind our much higher growth rate. We have stayed in touch, and I look forward to catching up enormously.
Ashley Heather · Building Materials Nationwide
Core strengths
AI-native toolkit
Experience
Co-Founder, ZOKRI: Strategy & OKR Consultancy
- Built and ran the strategy-to-execution engine at the core of the business: translating leadership intent into OKRs, an operating cadence, and clear, accountable ownership across client organisations.
- Consulted directly with senior leadership teams of organisations ranging from tens to several thousand people on strategy, OKRs and culture.
- Recruited, trained and led the consulting team, and productised the methodology.
Co-Founder, Linkdex: Venture-backed enterprise SEO SaaS
- Founded and scaled an enterprise SaaS platform from zero to an international enterprise customer base.
- Raised venture funding from institutional investors, including Amadeus Capital Partners and 500 Global.
- Built and led the company across product, engineering, marketing and sales.
- Led the business through to a successful trade sale.
Earlier career: advertising and digital marketing agencies
- Leadership across marketing agencies and commercial functions, building the operating foundation for two subsequent SaaS ventures.
Being straight about it
I'm AuDHD
That gives me ADHD drive and autistic depth, together. In practice, it means I take in a room, a business, or a tangle of a problem, and I see the shape of it fast: the connection nobody has named yet, the thing that is actually causing the thing everyone is arguing about.
A quirk to manage. The most valuable thing I do.
For most of my career I treated it as something to manage. It's how I work, and I'd rather you knew that before we meet.
I see patterns. Across a conversation, a system or a whole organisation, I notice what connects to what, and where the real crux or lever is, versus the symptom everyone is busy fighting.
I think creatively. I make connections across things that don't obviously belong together. The ideas that work are usually the ones from the next field over.
I think in systems. I don't just see the problem in front of me. I see how it sits inside the bigger machine, what is upstream of it, and what will break if you pull this lever instead of that one.
Common questions
What does Matt Roberts do?
Matt is a business planning consultant and trainer and a two-time SaaS founder with a venture-backed exit. He is based in London and works with leadership teams across the UK, Europe and the US. He turns strategy into execution: the priorities, operating cadence, structure and culture that move the numbers that matter.
What size of company does Matt work with?
Anywhere from the tens to the low thousands of people. It's a wide range, but being able to see and operate at both ends is a real advantage: big companies want to be scrappier, and smaller ones want to scale.
How does Matt work with clients?
Through discovery, team skills training, workshop facilitation and regular coaching. He maps the real system first, then builds capability into the team so it keeps running. He also works as a Fractional Chief of Staff.
What does Matt set up for leaders?
OKRs used exceptionally well and fitted to the org you actually are, the operating rhythm of business reviews and goal-tracking, an AI-native information architecture, founder leverage, the communication infrastructure for how decisions get made and followed through, repeated patterns turned into systems or agents, and the KPI and metrics models that sit alongside OKRs.
Do we need to use OKRs?
No. Matt is framework-neutral. He works with OKRs, V2MOM, Rocks, SMART goals and other goal frameworks, and hybrids of them are common.
What is a Fractional Chief of Staff?
Matt sits alongside the leadership team as the person who turns decisions into motion, holds the operating cadence honest, and makes sure agreed things happen. Part of the remit uses AI agents and automation to run the chasing, status-gathering and routine reporting.
Does Matt run planning workshops and offsites?
Yes. Matt designs and chairs annual and quarterly planning days, strategy resets, OKR-setting sessions and leadership offsites The work includes one-to-one interviews and pre-work beforehand, neutral chairing on the day, and a decisions summary within 24 hours with a 30-day follow-up.
Where does Matt work?
Matt is based in London and works with leadership teams across the UK, Europe and the US, in person and remotely.
Is there a free planning guide?
Yes. The SLT's Planning Day(s) Pack is a free 13-page PDF with pre-work questions, a timed agenda, a pre-mortem script and capture templates.
What is Matt's background?
Matt co-founded ZOKRI, a strategy and OKR consultancy, and previously co-founded Linkdex, a venture-backed enterprise SaaS platform funded by Amadeus Capital Partners and 500 Global, which he led through to a trade sale.
What does being AuDHD mean for how Matt works?
AuDHD means Matt has ADHD and autism together: ADHD drive and autistic depth. In practice he reads a business or a problem quickly and sees the real crux or lever, not just the symptom everyone is arguing about.
How can I work with Matt?
You can book a meeting with Matt directly via his calendar.
Let's find the shape of it.
If something in your business isn't moving the way it should, a first conversation usually surfaces the real lever fast.
Book a meeting